Book It Characters

Book It Characters Cause Button Museum
Category
Cause
Club
Additional Images
Book It Characters button back Cause Button Museum
Sub Categories
Illustrations
Book It
Text on Button BOOK IT!
Image Description

Yellow frame with red background and bubble letters with illustrations of characters in the letters
Curl Text ©1992 Pizza Hut, Inc.
Back Style
Locking pin
The Shape
Circle
The Size
3 inch
Additional Information

In 1984, Pizza Hut began the BOOK IT! program. The program was created by then-president of Pizza Hut, Arthur Gunther. Gunther designed the program with the goal of encouraging kids to read more as well as helping them further develop their reading skills. Gunther was inspired by his son, Michael, who had issues reading due to eye-related problems. Students who engage in the program are rewarded with certificates, buttons, and pizzas as incentives for completing their reading goals. The program continues to be in effect.
Catalog ID CA0634