Illustration of a character with long dark hair and a wide smile on a blue circle background with a green banner across the bottom with white text and red and blue text along the top edge on a yellow background.
This button comes from the Pizza Hut Book It! Program that was established in 1984 after President Ronald Reagan urged American corporations to get involved in education. The first button for the program debuted in 1985 and the program received a commendation from the White House in 1987. In 1989, Pizza Hut worked with the Library of Congress to help establish National Young Readers Day. The program encourages children to read by “rewarding their reading accomplishments with praise, recognition and pizza.” The program currently reaches over 14 million students in 38,000 elementary schools every year.
This button features the character Holly who can also be seen on this Book It button in the museum's collection.
Book It! Program. (2013). Retrieved from http://www.bookitprogram.com/About/ourprogram.asp.