|Text on Button||S.W.P. S.W.V. S-W COVER THE EARTH Brighten Up Club|
Illustration of globe being covered in red paint with black text. Surrounding that, red text on white background. Lower red text has black outline.
|Back Paper / Back Info||
BASTIAN BROS CO. MFRS OF RIBBON, METAL, AND CELLULOID NOVELTIES. ROCHESTER, N.Y. UNION BUG
|Additional Information||Sherwin-Williams is a company founded in 1877 by Henry Sherwin and Edward Williams that creates and sells Sherwin-Williams paints as well as other items. The first logo design that began the chain of current logo designs was created by George W. Ford in 1893. Several similar designs were used from that point until its coloration in 1926. Throughout the years, its colorized “cover the earth” logo has been criticized for looking like a bucket of red blood being poured over the whole earth. Numerous logo critiques have noted the poor choice of using blood-red paint, but the logo remains unchanged to this day.|