Bring Home A Jaguar

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Text on Button KEEP AMERICA BEAUTIFUL BRING HOME A JAGUAR
Image Description

Bold, blue font above a blue silhouette of the Jaguar, red font beneath, on an ivory background.

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Additional Information

Jaguar’s 1960s advertising campaign promoted the E-type XKE.  The campaign was a play on the “Keep America Beautiful” slogan and organization founded in 1953, which promotes beautification by preventing litter and reducing waste while promoting recycling.  The Series 1 E-type XKE was produced from 1961-1968, exclusively for export, and the XKE 2+2 Coupe was introduced in 1966.

Catalog ID AD0262