Bullet the Dog

Illustration of the head of a German shepherd dog in profile in front of a blurred natural landscape; the dog is alert with its tongue out

Bullet, a German Shepherd best known as “Bullet the Wonder Dog,” captured viewers’ hearts as a key animal star on The Roy Rogers Show, which ran from 1951 to 1957. Alongside Roy Rogers, Dale Evans, and their famous horses Trigger and Buttermilk, Bullet was heavily featured in the series. He was skilled in performing stunts such as crawling, rolling over, and chasing down bad guys, often stepping in to protect the ranch or outsmart troublemakers. Off set, Bullet belonged to Roy and Dale, which made fans love him even more and cemented his place as a TV legend.

The pin-back button pictured celebrates Bullet and represents a piece of television history from the 1950s. This collectible button was given away as a promotional item for Post cereals, especially Grape-Nuts, and could be found as a prize in cereal boxes. As Bullet's fame grew throughout the show, a wide variety of merchandise, including buttons, plastic figures, and toys, was released.