|Text on Button||You Can't Go Wrong Butter-Krust BREAD SUNBURY, PA.|
Compass nestled between red text over yellowed background.
|Curl Text||PARISIAN NOVELTY CO. CHGO|
This promotional compass was a gift-with-purchase from the Butter-Krust Bread Co. of Sunbury Pennsylvania. Started in 1915 as a bakery, founder B. Frank Bastian partnered with Benjamin Apple five years later to form Butter-Krust, a wholesale baking shop. Their business flourished and they embraced the innovations of the day - a bread slicing machine in the 1930s, cellophane wrapping in 1950 - and they were the first commercial bakery to use unbleached flour.
By 2005, Butter-Krust Bread had reached sales of 80 million. The following year, however, saw the company bought out by the Sara Lee Corporation although family members of co-founder Benjamin Apple continued to hold management positions. By 2011 Butter-Krust was sold again this time to Grupo Bimbo, the world's largest bread maker based in Mexico City.