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The California Raisins Dancers

California Raisins Dancers Advertising Button Museum
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California Raisins Dancers button back Advertising Button Museum
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The California Raisins ©1987 CALRAB
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Illustration of a row raisins with arms and legs one wearing orange sunglasses and orange and white tennis shoes the others wearing blue and white tennis shoes with blue and black text on a white background

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LIC. APPLAUSE LIC. BUTTON-UP CO. 2011 AUSTIN, TROY, MI 48083

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The California Raisins are a fictional rhythm and blues musical group created in 1987 as a promotional gimmick for Sun-Maid Raisins by the California Raisin Advisory Board.The commercials utilized claymation to deliver performances by anthropomorphized raisins, which gained enough popularity to produce merchandise and promotion through Hardee’s Cinnamon ‘N’ Raisin biscuits and Post Raisin Bran cereal. Buddy Miles was responsible for lead vocals, singing tunes such as “I Heard It Through the Grapevine,” reviving Marvin Gaye’s 1968 hit.

Catalog ID: 
AD0759
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