|Text on Button||The California Raisins ©1987 CALRAB|
Illustration of a raisin with arms and legs wearing blue and white tennis shoes and an orange and white football helment and holding a football with blue and black text on a white background
|Curl Text||LIC. APPLAUSE LIC. BUTTON-UP CO. 2011 AUSTIN, TROY, MI 48083|
|Year / Decade Made|
The California Raisins are a fictional rhythm and blues musical group created in 1987 by the California Raisin Advisory Board as a promotional gimmick for Sun-Maid Raisins. When the California Raisins characters were not performing in their band, they were busy in other activities, including playing football. The newly-christened California Raisin Bowl was held in 1990 after the California Raisin Advisory Board acquired naming rights for the California Bowl.