Illustration of a raisin with arms and legs wearing blue and white tennis shoes and an orange and white football helment and holding a football with blue and black text on a white background
LIC. APPLAUSE LIC. BUTTON-UP CO. 2011 AUSTIN, TROY, MI 48083
The California Raisins are a fictional rhythm and blues musical group created in 1987 as a promotional gimmick for Sun-Maid Raisins by the California Raisin Advisory Board. When the California Raisins characters were not performing in their band, they were busy in other activities, including playing football. The California Raisin Bowl was held in 1990 after the California Raisin Advisory Board acquired naming rights for the previously-named California Bowl.