The California Raisins Saxophone

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Text on Button The California Raisins ©1987 CALRAB
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Illustration of a raisin with arms and legs wearing black and white shoes and playing a yellow saxophone with blue and black text on a white background

Curl Text LIC. APPLAUSE LIC. BUTTON-UP CO. 2011 AUSTIN, TROY, MI 48083
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The California Raisins are a fictional rhythm and blues musical group created in 1987 by the California Raisin Advisory Board as a promotional gimmick for Sun-Maid Raisins.The commercials utilized claymation to deliver performances by anthropomorphized raisins. These ads gained enough popularity to produce merchandise and promotion through tie-ins such as Hardee’s Cinnamon ‘N’ Raisin biscuits and Post Raisin Bran cereal. Buddy Miles was responsible for lead vocals, singing tunes such as “I Heard It Through the Grapevine,” a revival of Marvin Gaye’s 1968 hit. One of the members of this fictional music group played the saxophone.

Catalog ID AD0760