Illustration of a raisin with arms and legs blue and white tennis shoes and riding an orange skateboard with blue and black text on a white background
LIC. APPLAUSE LIC. BUTTON-UP CO. 2011 AUSTIN, TROY, MI 48083
The California Raisins are a fictional rhythm and blues musical group created in 1987 as a promotional gimmick for Sun-Maid Raisins by the California Raisin Advisory Board. TV specials followed along with booming merchandise sales of toys and memorabilia with images of various California Raisins characters. Many of these promotional items have become popular collectibles or part of the permanent collection at the Smithsonian.