|Text on Button||ANOTHER-UP-TO-THE-MINUTE ADVERTISING IDEA BY CRUVER MANUFACTURED BY CRUVER MANUFACTURING COMPANY ROTARY INTERNATIONAL "CURT" CRUVER "CHARLIE" LIVINGSTON 23 YEAR CALENDAR DIAL FOR DATES S M T W T F S SUN MON TUE WED THU FRI SAT APR JUL LEAP YEAR JAN SEP DE|
Gold center with white calendar days rotates. The outer face is gold with black text and a dark blue border with gold text and logos.
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Cruver Manufacuting Company was a celluloid-based manufacturer founded in 1902 responsible for inventing novelty items and various patents. It is best known for developing decorated compacts, medallions, and advertising pins. Additionally, Cruver Manu. Co. was involved with the United States Military in developing celluloid sextants during World War 2, and designed other measurement tools that were both compact and functional.
This button was designed with the condensed quality of Cruver compacts and combined with the measurement qualities the company is also known for. This item is similar to the Will & Baumer Candle Co. advertising 23 year calendar and mirror, but advertises Cruver modern novelty items. The dates of this button span from 1923-1946.