Do It Black and White

Category
Additional Images
Sub Categories
Text on Button Do it.
Image Description

White text on black background. 

Back Style
The Shape
The Size
Year / Decade Made
Additional Information

The “Do it.” button delivers a blunt, two-word prompt that invites any kind of action. It can be used for personal motivation or political messages. Such slogan buttons flourished in the late 1960s, when cheap pinbacks became common media for expressing attitude and activism, with short, bold phrases designed for quick reading. Because it doesn’t specify a particular cause, the message remains versatile and timeless. It illustrates how brief slogans can be used as portable expressions of mood and purpose.

Sources

YeOldeWebStore. (n.d.). Vintage 1960's "Do it." pinback button sexual revolution [eBay listing]. eBay. Retrieved October 18, 2025, from https://www.ebay.com/itm/156383399946 

National Museum of American History, Behring Center. (n.d.). Pin-back democracy. Retrieved October 18, 2025, from https://americanhistory.si.edu/explore/exhibitions/american-democracy/online/machinery-democracy/democratic-outfitting/pin-back-democracy 

Catalog ID IB0174