| Category | |
|---|---|
| Additional Images | |
| Sub Categories | |
| Text on Button | Do it. |
| Image Description | White text on black background. |
| Back Style | |
| The Shape | |
| The Size | |
| Year / Decade Made | |
| Additional Information | The “Do it.” button delivers a blunt, two-word prompt that invites any kind of action. It can be used for personal motivation or political messages. Such slogan buttons flourished in the late 1960s, when cheap pinbacks became common media for expressing attitude and activism, with short, bold phrases designed for quick reading. Because it doesn’t specify a particular cause, the message remains versatile and timeless. It illustrates how brief slogans can be used as portable expressions of mood and purpose. |
| Sources |
YeOldeWebStore. (n.d.). Vintage 1960's "Do it." pinback button sexual revolution [eBay listing]. eBay. Retrieved October 18, 2025, from https://www.ebay.com/itm/156383399946 National Museum of American History, Behring Center. (n.d.). Pin-back democracy. Retrieved October 18, 2025, from https://americanhistory.si.edu/explore/exhibitions/american-democracy/online/machinery-democracy/democratic-outfitting/pin-back-democracy |
| Catalog ID | IB0174 |