Eleven Turn It Up

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Text on Button ELEVEN TURN IT UP
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White inner circle with black text surrounded by a black outer edge with white text

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"Up to eleven" or "these go to eleven" is coined in the popular movie This Is Spinal Tap, a 1984 American rock music mockumentary written, scored by, and starring Rob Reiner, Christopher Guest, Michael McKean and Harry Shearer. In a the movie, the guitarist Nigel Tufnel proudly demonstrates the importance of going to 11 on an amplifier whose volume knob is marked from zero to eleven, instead of the usual zero to ten.

The Oxford Dictionaries defines the phrase as "So as to reach or surpass the maximum level; to an extreme or intense degree:turn the volume up to eleven."

Catalog ID MU0242