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| Text on Button | FARTY IS THE NEW 40 |
| Image Description | Illustration of a butt next to yellow text on a blue background |
| Curl Text | JON MARTIN'S 40 & FARTY CELEBRATION 2011 |
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| Additional Information | Phrases like "forty is the new thirty" or "forty is the new twenty" can be both a humorous quip to quell negative feelings associated with aging, as well as a statement aimed at younger generations' behavior (which is sometimes seen as less rigid than previous generations). Similar aphorisms—such as "forty is the new forty"—exude a comfort with aging and all the ways that might look for each of us. The slogan seen here takes this comfort to the next level, with the help of some fart humor. |
| Sources |
Brand, D. S. (2019). 40 is the new…40. And that’s okay. The Week. https://theweek.com/articles/818251/40-new--40-thats-okay Good Luxe Vintage. (n.d.). Vintage style pinback buttons – 60s 70s 80s misc. novelty pins – you choose – reproduction retro pin button – 1” 1.25” 2.25” [Etsy listing]. Etsy. https://www.etsy.com/listing/1729684873/vintage-style-pinback-buttons-60s-70s Grant, S. (2020). Life begins at Farty [blog post]. Yvonne Vincent. https://www.yvonnevincent.com/post/life-begins-at-farty Reuters. (2008). World’s oldest joke traced back to 1900 BC. Reuters News. https://www.reuters.com/article/lifestyle/worlds-oldest-joke-traced-back-to-1900-bc-idUSKUA147851/ Wild Paisley Button Co. (n.d.). Farty is the new forty 2.25” button keychain 1970s 1980s 40th birthday present magnet pin badge vintage funny humor retro gift dad joke fart [Etsy listing]. Etsy. https://www.etsy.com/listing/954594777/farty-is-the-new-forty-225-button |
| Catalog ID | HU0190 |