Farty is the New Forty

Category
Additional Images
Sub Categories
Text on Button FARTY IS THE NEW 40
Image Description

Illustration of a butt next to yellow text on a blue background

Curl Text JON MARTIN'S 40 & FARTY CELEBRATION 2011
Back Style
The Shape
The Size
Year / Decade Made
Additional Information

The phrase forty is the new thirty or forty is the new twenty is a trending sentiment that has been expressed as both a humorous quip to quell negative feeling associated with aging, as well as a statement aimed at younger generations behavior (sometimes seen as less rigid than previous generations) as they get closer to being over the hill or middle age. Similar rebuttals have also sprung up, such as forty is the new forty, which prides itself on being comfortable with the age we are and all the ways that might look for each of us. This slogan, paired with fart humor (or flatulence humor) and perhaps body positivity, embracing the changes that come with age, help reveal this birthday gag gift as one of many reprints of a retro 1970s design, in this instance, intended for Jon Martin’s 40th birthday celebration in 2011.  

Sources

Brand, D. S. (2019). 40 is the new…40. And that’s okay. The Week. https://theweek.com/articles/818251/40-new--40-thats-okay

Good Luxe Vintage. (n.d.). Vintage style pinback buttons – 60s 70s 80s misc. novelty pins – you choose – reproduction retro pin button – 1” 1.25” 2.25” [Etsy listing]. Etsy. https://www.etsy.com/listing/1729684873/vintage-style-pinback-buttons-60s-70s

Grant, S. (2020). Life begins at Farty [blog post]. Yvonne Vincent. https://www.yvonnevincent.com/post/life-begins-at-farty

Reuters. (2008). World’s oldest joke traced back to 1900 BC. Reuters News. https://www.reuters.com/article/lifestyle/worlds-oldest-joke-traced-back-to-1900-bc-idUSKUA147851/

Wild Paisley Button Co. (n.d.). Farty is the new forty 2.25” button keychain 1970s 1980s 40th birthday present magnet pin badge vintage funny humor retro gift dad joke fart [Etsy listing]. Etsy. https://www.etsy.com/listing/954594777/farty-is-the-new-forty-225-button

Catalog ID HU0190