Farty is the New Forty

Illustration of a butt next to yellow text on a blue background

The phrase forty is the new thirty or forty is the new twenty is a trending sentiment that has been expressed as both a humorous quip to quell negative feeling associated with aging, as well as a statement aimed at younger generations behavior (sometimes seen as less rigid than previous generations) as they get closer to being over the hill or middle age. Similar rebuttals have also sprung up, such as forty is the new forty, which prides itself on being comfortable with the age we are and all the ways that might look for each of us. This slogan, paired with fart humor (or flatulence humor) and perhaps body positivity, embracing the changes that come with age, help reveal this birthday gag gift as one of many reprints of a retro 1970s design, in this instance, intended for Jon Martin’s 40th birthday celebration in 2011.