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| Text on Button | DON'T PANIC! FEDERAL EXPRESS |
| Image Description | White text on an orange background. |
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| Additional Information | FedEx, once known as Federal Express, is a global transportation and courier delivery service based in the United States. Federal Express was founded in 1971 by Frederick Smith, as a viable alternative to the United States Postal Service - its first delivery used 14 planes and delivered a mere 186 packages. Today, the company ships thousands of packages and parcels worldwide every day by plane, train, and truck. In the 1970s, one of Federal Express' most recognizable advertising slogans was "Don't Panic!" Federal Express prided itself on getting packages to their destination in a timely and stress-free manner, allowing their customers a panic-free experience. |
| Sources |
Connecting People and Possibilities: The History of FedEx. FedEx. Retrieved from http://about.van.fedex.com/our-story/history-timeline/history/ Taneja, N. (2008) Flying Ahead of the Airplane. New York. Ashgate Publishing. Retrieved from https://books.google.com/books?id=mPQGDAAAQBAJ Scarce Early-Mid 1970s Federal Express (FedEx) "Don't Panic" Advertising Slogan Badge. The Flying Tiger Antiques - Historical Collectibles and Americana. Retrived from http://www.flyingtigerantiques.com/mm5/merchant.mvc?Screen=PROD&Store_C… |
| Catalog ID | AD0639 |