|Text on Button
Line illustration of a man's face on the left, and text to the right. The lines, text, and rim are tan, while the background is black.
|© 1985 FIDO DIDO INC LIC. BY UES INC. © CALIFORNIA DREAMERS INC
|Year / Decade Made
Fido Dido is a character invented by Joanna Ferrone and Sue Rose in 1985. He first appeared in apparel worn by trendy New Yorkers. He was licensed by the Pepsi Company in 1987 and became the mascot for 7UP. Fido Dido appears in these advertisements as a young, cool dude who manipulates his sketched world in order to get the refreshing beverage.