Fordzie

Black and white photograph of a man in a white t-shirt and leather jacket with a smile and a thumbs up on a white background with red text over the bottom.

This button depicts President Gerald Ford as "Fonzie" from ABC's television series Happy Days. This button was used during Ford's 1976 campaign for his second term in office. The slogan, "Happy Days Are Here Again" makes a direct reference to Franklin Roosevelt's 1932 Presidential campaign slogan directly following the Great Depression. The slogan was used to show American's that Ford could bring happier days back to the country post Vietnam and Watergate.