|Text on Button||UNCLE WIP KIDDIE CLUB GIMBELS|
Blue text on gold background with blue ring along the outer edge of the button. The text is between an illustration of two radio towers.
|Back Paper / Back Info||
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In the 1920’s, Gimbels department store owned Philadelphia radio station, WIP. One of the most popular personalities on the station was children's show host Uncle Wip who read bedtime stories. Over the years, he was portrayed by several, but the first Uncle Wip was Christopher Graham.