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| Text on Button | BOOM BERKELEY 75000 IN 1915 G.L. SCHNEIDER OPTICIAN 2219 SHATTUCK AVE. |
| Image Description | Yellow and dark blue background with white and green text and a dark blue illustration of an eye and eyebrow on the top |
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[union bug] |
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| Additional Information | George L. Schneider was a German immigrant and prominent optometrist in the Berkley area during the late 19th and early 20th centuries. He served on many civic organizations in Berkley including the City Planning Commission and Downtown Association. Schneider also served as chair of the California State Association of Optometrists, as President of the California Association of Optometrists, and President of the American Optical Association (AOA). He made significant impacts in these roles, and his overhaul of the AOA’s governance rules have persisted for over a century. This button advertises the new location for Schneider’s practice, which was located in the Hotel Shattuck building. |
| Sources |
[G.L. Schneider's optometrist's office, Berkeley] [graphic]. (1916). California State Library. https://delivery.library.ca.gov:8443/delivery/DeliveryManagerServlet?dps_pid=IE90424 Herbert Wertheim School of Optometry & Vision Science. (n.d.) George L. Schneider. University of California, Berkeley. https://optometry.berkeley.edu/alumni/hall-of-fame/george-l-schneider/ |
| Catalog ID | AD1138 |