Go Mod

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Mod, short for modernists, is a subculture that started in 1960's England. The original Mods were young people who listened to modern jazz and wore custom suiting in the Italian style. Because of the post-war economic boom, the younger generation was better educated with higher paying jobs, allowing them to have a disposable income. Mods used this income for their clothing and fashion went on to become a defining characteristic of this subculture. Mod culture became commercially successful with the “Swinging London” Mod style, made famous by It Girls, Edie Sedgwick and Twiggy. 

Music also plays a large role within the movement. In the 60’s, Mods frequented cafes and discotheques, staying up all night dancing to records that were a mix of modern jazz, ska, R&B, and psychedelic rock and roll. Bands such as The Who and The Kinks were popular Mod bands of the era who would go on find mainstream success. 

Mod culture went global and has many sub-groups, including the Swinging London scene, hard mods, and Scooter Boys. While this movement began in the 1960's, there have been revivals throughout the decades and Mod culture still lives on well into the 21st century.