Blue text on white center circle, white text on blue outer border.
Made by F. E. JENS CO.
Over 25,000 buttons were created and distributed to commemorate the Good Roads Day celebration in Milwaukee, Wisconsin on October 21, 1916. The festivities included a parade highlighting the areas best roads, a ceremony for the building progress of highways in the area, and special visits from good road experts from around the United States.
Source: Chilton Company (1916, October 12). Good Roads Activities. Motor Age 30 (14-26), pp.52. Retrieved from: https://books.google.com/books?id=83xCAQAAMAAJ