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| Text on Button | HAVE A MCHAPPY DAY TUESDAY SEPTEMBER 27 |
| Image Description | White block text on an outer yellow edge around an illustration of Ronald McDonald |
| Curl Text | CARLSON MKTG. GROUP LTD. 1-416-236-1991 |
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| Additional Information | McDonald's McHappy Day was established in Canada in 1977 by George Cohon, founder of McDonald's Canada and Ronald McDonald House Charities Canada. Since its inception, the event has raised over $56 million for Ronald McDonald Houses and communities across Canada. Today it is an annual fundraising event celebrated around the world. Individual McDonald's locations participate by donating a percentage of the day's sales to charity. Contributions mostly go to Ronald McDonald Houses but also to other local charities. |
| Sources |
Our History. (n.d.). Retrieved January 22, 2019, from https://www.mcdonalds.com/ca/en-ca/about-us/our-history.html McDonald's Canada. (2016, May 03). McHappy Day: Serving-up nationwide happiness. Retrieved January 22, 2019, from https://www.newswire.ca/news-releases/mchappy-day-serving-up-nationwide… |
| Catalog ID | EV0788 |