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Help Stamp Out Naked Floors

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HELP STAMP OUT NAKED FLOORS
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Abbey Carpet & Floor specializes in “floor covering” products and owns 800 showrooms in the United States and Canada. The company, located in Hawthorne, New Jersey, was established in 1959. Every Abbey Carpet & Floor showroom is locally owned, which provides a more personable experience to buyers. The company offers different types of carpet, hardwood, laminate, tile/stone, vinyl, and area rugs for floors, as well as different window treatments. Abbey Carpet & Floor uses the catchphrase “Naked floors are obscene,” which is featured on their company delivery van from the 1970s. 

Naked flooring is commonly used to describe untreated or raw hardwood flooring. When installing hardwood floors, buyers must choose between ordering pretreated wood or untreated wood. The untreated wood is treated after installation. In this case, naked flooring has a more relative meaning for this company and plays on the fact the company specializes in “floor covering” products.

Sources: 

Abbey Carpet & Floor of Hawthorne (n.d.). Home [Facebook Page]. Facebook. Retrieved February 3, 2021, from https://www.facebook.com/pg/Abbey-Carpet-Floor-of-Hawthorne-261872176009...

About Us. Abbey Carpet & Floor. Retrieved 3 February 2021, from https://www.abbeycarpet.com/AboutUs/AboutAbbey.aspx

Concrete vs Hardwood Flooring. (2019). Retrieved 3 February 2021, from https://floorcritics.com/concrete-vs-hardwood-flooring/

Hardwood Floor Finishes Part 1: Pre-finished vs. Unfinished Hardwoods. (2018). Retrieved 3 February 2021, from https://www.districtfloordepot.com/hardwood-floor-finishes/

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AD0882
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