He's Here

Illustration of blue eyes over blue text on a white background

Featuring the infamous blue eyes of singer Frank Sinatra, this button was designed for employees of Caesars Palace in Las Vegas whenever Sinatra was performing there. Many of Sinatra’s performances took place in Las Vegas venues, particularly the Sands. When the Sands was purchased in 1967 by Howard Hughes, who cut off Sinatra’s credit line, the singer signed with the newly opened Caesars Palace across the street. When Sinatra was performing the Palace marquee would read “He’s Here” or “Guess Who?”.