Illustration of a red race car and black text on a golden yellow background with a black outer edge
A "hoosier" is a common name for a resident of Indiana, home of the Indianapolis Motor Speedway. These are two aspects of Indiana culture being used to promote the races held at the Indianapolis Motor Speedway.
Source: Indy 500 & Auto Racing Memorabilia Auction. (2016, May). From http://www.antiquehelper.com/item/402994