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| Text on Button | I AM LOVED |
| Image Description | Black text over a gold background and illustration of jack-o-laterns |
| Back Paper / Back Info |
HELZBERG DIAMONDS 2010 LIMITED EDITION 800-HELZBERG helzberg.com |
| Curl Text | HELZBERG DIAMONDS 2010 LIMITED EDITION 800-HELZBERG helzberg.com |
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| Additional Information | The Helzberg Diamonds Foundation started a campaign in 1967 when Barnett Helzberg Jr. proposed to his girlfriend Shirley Bush. He wanted her to know that she was loved, and decided to give away buttons reading “I am loved” in all of his stores. The buttons became popular across the country immediately. They were used by schools and religious groups and were sent to servicemen overseas. Foreign language and limited edition versions of the button were introduced, such as this 2010 Halloween version of the button. Since 1967 buttons were given away in Helzberg stores with the tagline “buy her a diamond or give her a button, but in any case, tell her she’s loved”. |
| Sources |
AGHCollect. (2014). Helzberg “I Am Loved” Pinback. Retrieved from https://www.collectorsweekly.com/stories/115220-helzberg-i-am-loved-pin…; About Helzberg Diamonds. (n.d.). Retrieved from https://www.helzberg.com/category/about+helzberg.do History of Helzberg Diamonds - Our Story. (n.d.). Helzberg. https://www.helzberg.com/the-helzberg-story.html |
| Catalog ID | AD0889 |