I Get It Apple

White text in a black box on a white background, with an illustration of a red apple below.

On April 1, 1976, Steve Jobs, Steve Wozniak, and Ronald Wayne co-founded the Apple Computer Company, later renamed Apple Inc., a major corporation in Silicon Valley, California. "The two Steves" had been developing computer technologies since 1971 and famously conducted their early operations in Jobs' childhood home. Apple was catalytic in expanding computer usage beyond commercial businesses. By 1984, Apple was the main competitor of established computer company IBM, and the two companies raced to release personal computers into the market. One of Apple's most famous lines of computer models is the "Macintosh," referring to the McIntosh apple.

The simple font and design of the Apple logo, along with parallels with the naming conventions of iPods and iPhones, is reminiscent of 2000s Apple marketing and branding. Apple devices are often designed to be sleek and user-friendly, perhaps suggesting that Apple Inc. simply "gets" what users really want.