I Heart The Babysitters Club

Red text over blue background.

The "Babysitters Club" was a popular book series in the 1980s through 2000, written by Ann M. Martin. The series is based on a group of four friends in the fictional town of Stoneybrook, Connecticut and their babysitting business. The series starts with four main characters Kristy Thomas (president), Claudia Kishi (vice president), Mary Anne Spier (secretary) and Stacey McGill (treasurer) and eventually adds new characters. Each book narrates the babysitting experience of each girl and a subplot of the different issues they face.

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.