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| Text on Button | I heart lenovo |
| Image Description | White text and a red heart on a black background |
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| Additional Information | Lenovo is a computer technology company headquartered in both China and North Carolina. Lenovo was found in 1984 in Beijing, China and purchased IBM's personal computer division in 2005 as well as their intel based server business in 2014. In 2014, Lenovo became the largest seller of Smart Phones in China as well as the largest unit sale vendor for personal computers. In 2014, Lenovo also acquired Motorola from Google. This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world. |
| Catalog ID | IL0045 |