Red heart next to black text over white background.
The logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success and for decades the symbol has remained a pop icon.
The logo has been used around the world and today, generates more than $30 million per year. The original sketch of the logo is permanently on display at MOMA.