I Heart New York 2

I Heart New York button back Button Museum
Category
I ♥ Buttons
Additional Images
I Heart New York button back Button Museum
Text on Button I ♥ NY
Image Description

Red heart next to black text over white background. 
Back Style
Locking pin
The Shape
Circle
The Size
1 1/4 inch
Additional Information

The logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success and for decades the symbol has remained a pop icon.

The logo has been used around the world and today, generates more than $30 million per year.  The original sketch of the logo is permanently on display at MOMA.
Catalog ID IL0050