I Heart New York 2

The logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success and for decades the symbol has remained a pop icon.

The logo has been used around the world and today, generates more than $30 million per year.  The original sketch of the logo is permanently on display at MOMA.