Red heart next to black text over orange and white background. The white part of background spells a lower case i.
The "I love" and "I heart" logos have become iconic in pop-culture and have been imitated in many forms around the world.
The original form of the "I heart" and "I love" logos was the I heart NY logo created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.
Olympia is Washington state's capitol city claimed by European settlers in 1846. It is located 60 miles southwest of the popular city Seattle, Washington.
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