I Heart Rock and Roll

I Heart Rock and Roll I heart Button Museum
Category
I ♥ Buttons
Music
Additional Images
I Heart Rock and Roll button back I heart Button Museum
Sub Categories
Illustrations
Hearts
Text on Button I Heart ROCK & ROLL
Image Description

Red heart next to black text over white background.
Back Style
Brass locking pin
The Shape
Circle
The Size
1 1/4 inch
Additional Information

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.
Catalog ID IL0042