| Category | |
|---|---|
| Additional Images |
|
| Sub Categories | |
| Text on Button | I (heart) GENERAL HOSPITAL |
| Image Description | Black text and a red illustration of a heart |
| Curl Text | TM ABC Imports Inc. Pawtucket RI |
| Back Style | |
| The Shape | |
| The Size | |
| Year / Decade Made | |
| Additional Information | General Hospital is a popular ABC soap opera that debuted April 1, 1963. Developed by a husband and wife writing duo, Frank and Doris Hursley, this series focuses on the life and times of doctors at a local hospital. Popular characters include Dr. Steve Hardy, Dr. Phil Brewer, and Nurse Jessie just to name a few. This show currently holds the Guinness World Record for being the longest aired television drama in the U.S. This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world. |
| Catalog ID | IL0089 |