Black text and a red illustration of a heart
TM ABC Imports Inc. Pawtucket RI
General Hospital is a popular ABC soap opera that debuted April 1, 1963. Developed by a husband and wife writing duo, Frank and Doris Hursley, this series focuses on the life and times of doctors at a local hospital. Popular characters include Dr. Steve Hardy, Dr. Phil Brewer, and Nurse Jessie just to name a few. This show currently holds the Guinness World Record for being the longest aired television drama in the U.S.
This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.
The logo has become iconic in pop-culture and has been imitated in many forms around the world.