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I Love GW

I Love GW I Love Button Museum
Additional Images: 
I Love GW button back I Love Button Museum
Text on Button: 
I HEART GW
Image Description: 

Blue tet and a red heart on a white background

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Additional Information: 

The original form of the "I heart" and "I love" logos was the I heart NY logo created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

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Catalog ID: 
IL0088
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