| Category | |
|---|---|
| Additional Images |
|
| Sub Categories | |
| Text on Button | I HEART GW |
| Image Description | Blue tet and a red heart on a white background |
| Back Style | |
| The Shape | |
| The Size | |
| Additional Information | The original form of the "I heart" and "I love" logos was the I heart NY logo created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. Have info on this button? Contact us here. |
| Catalog ID | IL0088 |