| Category | |
|---|---|
| Additional Images |
|
| Sub Categories | |
| Text on Button | I ♥ LAPL |
| Image Description | White text and red heart symbol on black background. |
| Back Style | |
| The Shape | |
| The Size | |
| Additional Information | The Los Angeles Public Library (LAPL) serves the city of Los Angeles, with a total of 73 branches spread throughout the city. LAPL has over 11 million cardholders and millions of materials; library programs serve thousands of users. This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world. |
| Sources |
Los Angeles Public Library. (2018). Los Angeles Public Library. Retrieved from https://www.lapl.org/sites/default/files/media/pdf/about/LAPL_FY2017-18… |
| Catalog ID | IL0097 |