|Text on Button||I ♥ MY FUNERAL DIRECTOR|
Black text red heart/black outline on white background
|Curl Text||We really do love funeral directors. http://www.atneed.com NFDA 2009|
|Year / Decade Made|
This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.
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