I Love New York 3

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Text on Button I (heart) NY
Image Description

Black text and a red illustration of a heart

Curl Text copyright Best Seal Corp., New York 10013 1978
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Additional Information

The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Catalog ID IL0055