I Love New York Especially Long Island

I Love New York Especially Long Island I Heart Buttons Button Museum
Category
I ♥ Buttons
Additional Images
I Love New York Especially Long Island button back I Heart Buttons Button Museum
Sub Categories
Illustrations
Hearts
Text on Button I (heart) NY ESPECIALLY LONG ISLAND
Image Description

Black and white illustration of an apple with black text and a red illustration of an apple and the outline of Long Island on a red background
Back Style
Unlocking pin
The Shape
Circle
The Size
2 1/4 inch
Additional Information

This is a variation of the "I heart NY" logo. The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world.
Sources

Barron, J. (2023, March 20). A campaign to remind us that we love New York (city). The New York Times. https://www.nytimes.com/2023/03/20/nyregion/love-new-york-campaign.html…;
Catalog ID IL0082