I Love New Yorker

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Text on Button I Heart NEW YORKER
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Gold text with red heart on blue background

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The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.


(n.d.). Retrieved September 19, 2020, from http://www.nysl.nysed.gov/emblems/iluvny.htm

Catalog ID IL0122