I Love New Yorker

I Love New Yorker I ♥ Buttons Busy Beaver Button Museum
Category
I ♥ Buttons
Advertising
Additional Images
I Love New Yorker back I ♥ Buttons Busy Beaver Button Museum
Sub Categories
Litho
Illustrations
Hearts
Text on Button I Heart NEW YORKER
Image Description

Gold text with red heart on blue background
Back Style
Unlocking pin
The Shape
Circle
The Size
7/8 inch
Additional Information

The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.


The logo has become iconic in pop-culture and has been imitated in many forms around the world.
Sources

(n.d.). Retrieved September 19, 2020, from http://www.nysl.nysed.gov/emblems/iluvny.htm
Catalog ID IL0122