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Text on Button | I ♥ the OSU Beavers oregonstate.edu/jrbenny |
Image Description | Black and red text with red heart on white background |
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Additional Information | The nickname of Oregon State University athletics teams is the Beavers. The Mascot is Benny the Beaver. This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.
This button was manufactured by the Busy Beaver Button Co. |
Catalog ID | IL0014 |