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| Text on Button | I ♥ the OSU Beavers oregonstate.edu/jrbenny |
| Image Description | Black and red text with red heart on white background |
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| Additional Information | The nickname of Oregon State University athletics teams is the Beavers and the mascot is Benny the Beaver. This is a variation of the "I heart NY" logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world. The Busy Beaver Button Co. fittingly manufactured this celebration of the OSU Beavers. |
| Catalog ID | IL0014 |