I Love the OSU Beavers

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Text on Button I ♥ the OSU Beavers oregonstate.edu/jrbenny
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Black and red text with red heart on white background

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The nickname of Oregon State University athletics teams is the Beavers. The Mascot is Benny the Beaver.

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

This button was manufactured by the Busy Beaver Button Co.

Catalog ID IL0014