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| Text on Button | I ♥ PEOPLE |
| Image Description | Red text and heart on white background |
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| Additional Information | This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.
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| Catalog ID | IL0011 |