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The American Library Association (ALA) celebrates the love of reading through special events, such as the National Readathon Day and the Drop Everything and Read (D.E.A.R) events held annually in the spring. All generations are encouraged to participate as the love of reading is ageless.
Source: ALA. (2017). Love of reading celebrations and promotions. Retrieved from http://www.ala.org/conferencesevents/celebrationweeks