White text on a green background
BASTIAN BROS. CO. ROCHESTER, N.Y.
This button was worn to support striking workers at General Electric during the 1960’s and 1970’s. It most likely dates from either the 1960 or 1969-1970 nationwide strikes led by the United Electrical Radio and Machine Workers of America (UE) and the International Union of Electronic, Electrical, Salaried, Machine, and Furniture Workers (IUE). The successful 103-day strike of 1969-1970 ended the company’s policy of “Boulwarism” (named after General Electric executive Lemuel Boulware); a "take-it-or-leave-it" style of bargaining that was anathema to the unions.