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Text on Button | I'M BOLD! |
Image Description | Orange and black "tiger stripes" with black band in the middle. White text reads "I'm Bold!" in the middle of the black band. |
Curl Text | Union Bug |
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The Shape | |
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Year / Decade Made | |
Additional Information | Created for Chicago radio station, WCFL circa 1965. It was owned by the Chicago Federation of Labor. and strived to be the "voice of Labor" in Chicago. They had a campaign trying to " One of the station's first promotions was the "Bold" campaign-describing itself as a bold, new way of presenting today's music and its listeners (who wore "I'm Bold!" buttons) as bold enough to want a change." |
Sources | |
Catalog ID | IB0108 |