Category:
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Text on Button:
I'M BOLD!
Image Description:
Orange and black "tiger stripes" with black band in the middle. White text reads "I'm Bold!" in the middle of the black band.
Curl Text:
Union Bug
Back Style:
The Shape:
The Size:
Year / Decade Made:
Additional Information:
Created for Chicago radio station, WCFL circa 1965. It was owned by the Chicago Federation of Labor. and strived to be the "voice of Labor" in Chicago. They had a campaign trying to " One of the station's first promotions was the "Bold" campaign-describing itself as a bold, new way of presenting today's music and its listeners (who wore "I'm Bold!" buttons) as bold enough to want a change."
Catalog ID:
IB0108
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