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I'm Bold

I'm Bold Ice Breakers Button Museum
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Additional Images: 
I'm Bold button back Ice Breakers Button Museum
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Text on Button: 
I'M BOLD!
Image Description: 

Orange and black "tiger stripes"  with black band in the middle. White text reads "I'm Bold!" in the middle of the black band. 

Curl Text: 

Union Bug

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Additional Information: 

Created for Chicago radio station, WCFL circa 1965. It was owned by the Chicago Federation of Labor. and strived to be the "voice of Labor" in Chicago. They had a campaign trying to  " One of the station's first promotions was the "Bold" campaign-describing itself as a bold, new way of presenting today's music and its listeners (who wore "I'm Bold!" buttons) as bold enough to want a change."

Catalog ID: 
IB0108
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