I'm Bold

Category
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Text on Button I'M BOLD!
Image Description

Orange and black "tiger stripes"  with black band in the middle. White text reads "I'm Bold!" in the middle of the black band. 

Curl Text Union Bug
Back Style
The Shape
The Size
Year / Decade Made
Additional Information

Created for Chicago radio station, WCFL circa 1965. It was owned by the Chicago Federation of Labor. and strived to be the "voice of Labor" in Chicago. They had a campaign trying to  " One of the station's first promotions was the "Bold" campaign-describing itself as a bold, new way of presenting today's music and its listeners (who wore "I'm Bold!" buttons) as bold enough to want a change."

Sources
Catalog ID IB0108