An illustration of a bearded, balding man wearing glasses with an elongated nose. There is a light blue mark below the man's neck. The text arches above and below the image to surround it. The text is black on a white background.
HASSAN CIGARETTES FACTORY No 30 2ND DIST. N.Y. W.S.H CO written on paper.
Rube Goldberg, the cartoonist responsible for the "I'm the Guy" advertisements and artifacts is more famously known for his illustrations of inventions that were funny and complicated. His name is in the Webster dictionary is defined as "accomplishing by complex means what seemingly could be done simply". He was a dedicated cartoonist, doing both political and comical cartoons. Goldberg is also a founding member of the National Cartoonist Society whose Reuben Award is named after his proper first name, Rueben.
The popularity of the "I'm the guy..." slogans caught the eye of tobacco marketers who marketed buttons in the 1910s as an incentive to buy some of their cigarettes. There was also an "I'm the guy" song to go along with the campaign.