I'm Knots About Twister

Red text on a white background

Released in 1966 by the board game company Milton-Bradley, Twister quickly became a household phenomena among consumers. Initially, Milton-Bradley struggled to find retailers that would stock the game, but after the game debuted on The Tonight Show the sole New York retailer that carried it sold out the next day. With this success, Milton-Bradley ramped up production, selling over 3 million units in 1967 alone. Since the 1980’s, Twister has been used for fundraisers, college events, and to set Guinness World Records.