I'm Number 3

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The phrase “I’m number 3, I don’t try at all” is typically used when one is not putting in any effort or trying hard at all, to a point where being the best at something or being in first place is out of the question. The phrase has been used as early as the 1960s and has since become popular as a humorous way to express one’s lack of motivation in a given situation. Although its origin is unclear, it is believed that the phrase is a parody of the revolutionary tagline, "when you're only No. 2, you try harder," created by American car rental company Avis Car Rentals.