A pink thumbprint with an illustrated face and limbs below black text on a white background.
TM PRINCETON PARTNERS INC 1971 PRINCETON PARTNERS INC
Thumbody was created by Peter Petraglia, the creative director at Princeton Partners in 1971 as part of a financial services campaign sold to banks and credit unions across the United States. Thumbody was based on one of the agency partner’s own fingerprint. As part of the I’m Thumbody program ads, posters, shirts, banks, pins and other promotional items were created with the Thumbody design.