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It Took Schlitz

It Took Schlitz Beer Button Museum
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It Took Schlitz button back Beer Button Museum
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Text on Button: 
IT TOOK SCHLITZ... TO BRING THE TASTE TO LIGHT!
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Blue text with an outer blue decorative ring and a globe with text on it at the top on an off white background

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Schlitz Brewing Company was founded in 1849 in Wisconsin by August Krug and eventually acquired by Joseph Schlitz in 1858. For a time, Schlitz was considered a leader in the industry. In 1976, the Brewing Company came out with Schlitz Light Beer. It had one third fewer calories but with the same taste. To promote their new beer, they came up with the tagline It took Schlitz to bring the taste to light.

Sources: 

Schlitz Beer. (n.d.). Retrieved from http://schlitzbrewing.com/

The Virgin Islands Daily News. (1976). Retrieved from https://news.google.com/newspapers?nid=757&dat=19760505&id=1oROAAAAIBAJ&...

Catalog ID: 
BE0154
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