It's Colossal

Illustration of purple-colored dinosaur with purple text on a white background with a purple ring around edge of button.

"It's Colossal" is a phrase generally used when describing something exceedingly large similar to the dinosaur depicted. However, the "It's Colossal" slogan has been used in a variety of campaigns, causes, and cultural heritage movements over time including some artistic demonstrations and community murals. Colossal is also a major undertaking in the genetic science field focusing on the recreation of past life forms formerly of larger than life size such as the wholly mammoth; a play on words describing both the size of the effort and the size of the end result or finished project.

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